The business focuses on trading of Mobile Phones, Mobile Accessories, Laptops, Printers and a range of other Consumer Electronic products. These products are sourced from leading global conglomerates such as Apple, Samsung, Xiaomi, Oppo, Vivo, and Huawei. The company serves a diverse customer base across regions including the Middle East, South-East Asia, India, the Indian subcontinent, Europe, the Americas, and Russia.